![]() Regarding the interpretation of the logo itself, according to Carolyn Davidson, the line depicts the wing of the goddess of victory Νίκη. Nike Swoosh conveys the figurative whistle of the wind at high speed, being a symbol of fast and continuous movement. This became a kind of insight and formed the basis of the famous Nike logo, which remains unchanged to this day. How was Swoosh created?Īccording to legend, after several attempts to draw the final sketch of the Nike Sportswear Swoosh, Carolyn crossed out the last unsuccessful drawing with a pencil in her heart. Phil did not hide that his ambitions extended at least to competition with adidas, which he eventually proved by founding the famous empire of American sportswear and shoes. Phil Knight set the task to create a dynamic and well-remembered icon that would powerfully announce a new company and favorably distinguish it from competitors. To do this, it was necessary to create a memorable logo, which is what Carolyn did as a freelancer. Then the company, called Blue Ribbon Sports (BRS), was just about to launch its first sneakers into production. The girl met Nike founder Phil Knight during accounting courses, in which he was a part-time teacher. The logo was developed by a student of the University of Portland, Carolyn Davidson, who was working as a designer at that time. Nike sneakers and, in particular, the comma logo, called Swoosh, first appeared in 1972 during the qualifying competitions in athletics for the Olympic Games.
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